We digitise the informal transport sector, country by country, starting with the trotro in Ghana.
The market
Where we run today, where we go next, and the informal-transport network we're building across Africa. Click a country for a quick overview.
The mission
The trotro, the danfo, the matatu already move the continent, with no timetable, no data, and cash that no one can trace. We keep the network the streets built and add the layer it never had: digital payment, real-time tracking, and honest numbers, for drivers, owners, passengers and cities alike.
Our first promise isn't to the passenger. It's to the vehicle owner: for the first time, see every cedi your vehicle actually earns.
Products & countries
Each country keeps the name of its own iconic vehicle, an identity you can't buy. Urbans Africa is the guarantor behind all of them.
Every product carries the line: Powered by Urbans Africa.
Social impact
Informal transport feeds millions of families and moves the cities that power Africa's economy, yet its workers are invisible to banks, unprotected, and squeezed. Digitising it isn't about control. It's about dignity, inclusion and opportunity for the people who keep the continent moving.
Transparent takings end the daily leakage and exploitation, more of every fare reaches the people who earn it, with savings and credit built in.
A driver wallet and a digital track record bring millions of informal workers, and their vehicles, into the formal financial system for the first time.
Recorded, traceable trips mean safer rides, especially for women and students, and long-overdue recognition for a profession that has always been the city's backbone.
Get involved
The thesis, the traction, the markets. We're building the payment and data layer for a sector that carries most of the continent.
Read the investor briefDigital fares, a driver wallet, and honest numbers on your vehicle. Join through your country's app.
Open the appFormalise fares, generate ridership data, and modernise mobility, with the sector, not against it.
Work with us